The values that direct our business strategies are straightforward

• Recognize that our customers are our first priority.
• Maintain total commitment to quality system excellence so we can deliver continuous improvement to our customer community.
• Deliver exceptional value to our customer community through manufacturing excellence and best-available battery products.

Our company’s operating principle – “The Power Behind Performance” – represents Crown Battery’s commitment to providing power to millions of people around the world – power that makes life easier, and raises standards of living, health and safety for the communities we serve.

These values have driven Crown Battery for over 80 years and will continue to represent our strategy for long-term growth and sustainability.